Senior Marketing Strategist
Company: Highmark Health
Location: Little Rock
Posted on: May 28, 2023
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Job Description:
Company :
HM Insurance Group
Job Description :
JOB SUMMARY
This job develops integrated (360) marketing campaigns to advance,
acquisition, retention, and engagement objectives for the business
to business audiences, the business to consumer audiences,
providers, products and services. Works with the marketing
research, matrix partners and external vendors to execute tactics
and integrated marketing campaigns to include advertising, direct
marketing, social and digital tactics. Marketing Strategist leads
the development of comprehensive marketing project briefs with
moderate to high visibility in collaboration with key stakeholders,
matrix partners and marketing research to define marketing brief
objectives, identify key insights, positioning, key messages and
tracking. Develop forecasts for marketing activities, responses and
leads. Develop business cases to support new marketing strategies,
budget requests, projects and marketing plans. The Senior Marketing
Strategist works with marketing team member(s) to assure the
execution of high quality marketing strategies within defined
timeframe. Lead communication of marketing plans and outcomes to
key stakeholders and senior management. Ensures brand alignment to
increase brand awareness and equity. Ensures necessary approvals
and adheres to current processes and corporate, federal and state
guidelines. Works with internal matrix partners and external
vendors to develop and manage project budgets. This position tracks
and measures marketing outcomes including marketing activities,
response, leads, sales, retention and ROI/ROMI. Evaluates campaign
outcomes, distills customer insights, competitive and environmental
trends to refine current marketing strategies and to develop future
marketing strategies. Works with internal matrix partners and
external vendors to develop and optimize budget resources to meet
objectives and improve ROI/ROMI.
ESSENTIAL RESPONSIBILITIES
--- Develop integrated (360) marketing campaigns to advance,
acquisition, retention, and engagement objectives for the business
to business audiences, the business to consumer audiences,
providers, products and services. Work with the marketing research,
matrix partners and external vendors to execute tactics and
integrated marketing campaigns to include advertising, direct
marketing, social and digital tactics.
--- Lead the development of comprehensive marketing project briefs
with moderate to high visibility, in collaboration with key
stakeholders, matrix partners and marketing research to define
marketing brief objectives, identify key insights, positioning, key
messages and tracking.
--- Develop forecasts for marketing activities, responses and
leads. Develop business cases to support new marketing strategies,
budget requests, projects and marketing plans.
--- Work with marketing team member(s) to assure the execution of
high quality marketing strategies within defined timeframe. Lead
communication of marketing plans and outcomes to key stakeholders
and senior management. Ensure brand alignment to increase brand
awareness and equity. Ensure necessary approvals and adheres to
current processes and corporate, federal and state guidelines.
--- Track and measure marketing outcomes including marketing
activities, response, leads, sales, retention and ROI/ROMI.
Evaluate campaign outcomes, distills customer insights, competitive
and environmental trends to refine current marketing strategies and
to develop future marketing strategies. Work with internal matrix
partners and external vendors to develop and optimize budget
resources to meet objectives and improve ROI/ROMI.
--- Work with internal matrix partners and external vendors to
develop, manage, track and project budgets.
--- Other duties as assigned or requested.
REQUIRED EDUCATION
Bachelor's Degree - Marketing, Business or related field
Substitutions (Acceptable substitutions in lieu of a degree 1 -
years' experience = 1 year college)
6 years' experience
PREFERRED EDUCATION:
Master's Degree - Marketing, Business or related field
EXPERIENCE
Minimum:
--- 5 years' experience coordinating the end to end delivery of a
variety of marketing projects
--- Experience with marketing plan development and tactical
deployment planning
--- Experience working in project management tools suites and
budget management
Preferred: This section refers to additional desired years and type
of experience that the hiring manager would prefer, above and
beyond the basic requirements of the job.
--- Experience in the marketing of health or other insurance
products is preferred
--- Experience evaluating creative
--- Intiating research projects
--- Develop forecast and ROI analysis
--- Leading cross functional work groups
KNOWLEDGE, SKILLS & ABILITIES
--- Demonstrated experience in creativity, marketing strategy work
or in marketing project management
--- Organization and project management
--- Demonstrated experience working across multiple organization to
successful completion of project
--- Experience in effectively prioritizing and managing a large
volume of projects to completion
--- Excellent business writing skills
--- High standard of professional conduct
--- Demonstrated ability to manage a budget
--- Ability to complete work using the following software packages;
word,excel,ppt
TRAVEL REQUIREMENT
0% - 25%
LANGUAGE REQUIREMENT ( other than English )?
None
PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
( The physical, mental demands and working conditions described
here are representative of those that must be met by an employee to
successfully perform the essential function of their job.
Reasonable accommodations will be made when necessary to enable
individuals with disabilities to perform the essential duties of
the position, to the extent that they do not cause undue
hardship.
Position Type:
Office-Based
Office-Based Positions
An employee in this position works in an office environment. The
position frequently requires the employee to communicate
effectively with others both inside and outside the workplace
(e.g., in person, via telephone, via email). The employee must be
able to understand, interpret and analyze data, solve problems,
concentrate, and research, use available technological resources
and systems (e.g., computers and computer programs), multi-task,
prioritize, and meet multiple deadlines to complete essential
tasks. The employee generally works in a fast-paced and frequently
stressful environment, must attend work on a regular and reliable
basis as well as adhere to all workplace policies, and may be
called upon to work outside regular business hours.
Teaches/Trains others regularly
Frequently
Travels regularly from the office to various work sites or from
site-to-site
Occasionally
Works primarily out-of-the office selling products/services (Sales
employees)
Does Not Apply
Physical Work Site Required
Yes
Most o n-The-Road Positions
An employee in this position may work in a home or company office
environment but is also frequently driving to and from various
locations to perform the work off-site. The position frequently
requires the employee to communicate effectively with others both
inside and outside the workplace (e.g., in person, via telephone,
via email). The employee must be able to understand, interpret and
analyze data, solve problems, concentrate, and research, use
available technological resources and systems (e.g., computers and
computer programs), multi-task, prioritize, and meet multiple
deadlines to complete essential tasks. The employee generally works
in a fast-paced and frequently stressful environment, must attend
work on a regular and reliable basis as well as adhere to all
workplace policies, and may be called upon to work outside regular
business hours.
Non-Office-Based Positions
An employee in this position is frequently required to move
throughout the workplace, sit, stand and walk, use hands and
fingers to hold objects, tools or controls, possess fine motor
skills (e.g., to write and operate a computer or to steer
transportation equipment), possess gross motor skills (e.g., to
carry items), reach with hands and arms, climb stairs and ladders,
balance, stoop, kneel crouch and crawl, communicate effectively,
and talk and hear. Specific vision abilities required by the job
include close vision, distance vision, color vision, peripheral
vision, depth perception, and the ability to adjust focus. The
employee must be able to work in a busy environment where decisions
often must be made quickly, must attend work on a regular and
reliable basis, must adhere to all workplace policies, and may be
called upon to work outside regular business hours. This work
occurs in a [example: warehouse, hospital or provider's office or
mailroom].
Lifting: up to 10 pounds
Does Not Apply
Lifting: 10 to 25 pounds
Does Not Apply
Lifting: 25 to 50 pounds
Does Not Apply
ADDITIONAL INFORMATION
Changes Approved By:
Jeff Cypher
Disclaimer: The job description has been designed to indicate the
general nature and essential duties and responsibilities of work
performed by employees within this job title. It may not contain a
comprehensive inventory of all duties, responsibilities, and
qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and
legal standards and behavioral expectations as set forth in the
code of business conduct and company policies
As a component of job responsibilities, employees may have access
to covered information, cardholder data, or other confidential
customer information that must be protected at all times. In
connection with this, all employees must comply with both the
Health Insurance Portability Accountability Act of 1996 (HIPAA) as
described in the Notice of Privacy Practices and Privacy Policies
and Procedures as well as all data security guidelines established
within the Company's Handbook of Privacy Policies and Practices and
Information Security Policy. Furthermore, it is every employee's
responsibility to comply with the company's Code of Business
Conduct. This includes but is not limited to adherence to
applicable federal and state laws, rules, and regulations as well
as company policies and training requirements.
Pay Range Minimum:
$57,700.00
Pay Range Maximum:
$106,700.00
Base pay is determined by a variety of factors including a
candidate's qualifications, experience, and expected contributions,
as well as internal peer equity, market, and business
considerations. The displayed salary range does not reflect any
geographic differential Highmark may apply for certain locations
based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against
qualified individuals based on their status as protected veterans
or individuals with disabilities, and prohibit discrimination
against all individuals based on their race, color, age, religion,
sex, national origin, sexual orientation/gender identity or any
other category protected by applicable federal, state or local law.
Highmark Health and its affiliates take affirmative action to
employ and advance in employment individuals without regard to
race, color, age, religion, sex, national origin, sexual
orientation/gender identity, protected veteran status or
disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected
Veterans/Disabled/Sexual Orientation/Gender Identity (
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
)
We endeavor to make this site accessible to any and all users. If
you would like to contact us regarding the accessibility of our
website or need assistance completing the application process,
please contact number below.
For accommodation requests, please contact HR Services Online at
HRServices@highmarkhealth.org
California Consumer Privacy Act Employees, Contractors, and
Applicants Notice
Req ID: J225654
Keywords: Highmark Health, Little Rock , Senior Marketing Strategist, Advertising , Little Rock, Arkansas
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