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Content Mktg-WriterEditor

Company: Ozark
Location: Little Rock
Posted on: July 14, 2019

Job Description:

Job Purpose and Scope: Coordinates daily editorial and content creation operations of the corporate content marketing program. Performs as key contributor to the blog and website, as well as the author of various communication pieces for customers and employees. Serves as the guardian of voice, quality standards, editorial guidelines, and content strategy. Actively participates as part of the Marketing team and reports to the Executive Vice President, Marketing Director. Essential Job Functions: 1. Writes evocative, informative, and insightful content that connects with target audiences and compels them to engage and learn more. 2. Accountable for content creation, from outline to publishing, sometimes in collaboration with other writers, editors, business units, managers, subject matter experts, and other stakeholders. 3. Coordinates editorial operations for the content marketing program, including administration of the content calendar and editorial review workflow. 4. Publishes quality content, with a critical eye for purpose, structure, voice, and tone. 5. Conducts results analysis and produces insights and recommendations for management. 6. Creates communications in the form of blog posts, social media content, letters, emails, ad copy, website copy and other content vehicles as needed. 7. Performs other duties as assigned, including supporting priorities within and outside the department. Knowledge, Skills, and Abilities: 1. Skilled in writing and editing for internal and external audiences. 2. Knowledge of digital media and skill in using WordPress software. 3. Knowledge and understanding of bank s brand. 4. Ability to use voice effectively to convey messages. 5. Ability to organize work effectively, with attention to detail, to meet deadlines. 1. Ability to work independently and take initiative to meet objectives. 2. Produces content across multiple blog and social channels for multiple audiences. 1. Demonstrates an editorial mindset and seeks to understand content consumption among target audiences. 2. Ability to apply market insights and information to build compelling, innovative and high value content by using strong communication, presentation, writing and editing skills. 3. Ability to work effectively as part of a team to resolve problems and build and maintain relationships with all levels of management/employees, key stakeholders and clients. 4. Demonstrated proficiency and expertise with personal computers in a networked environment and Microsoft applications (Outlook, Word, Excel, Access, and PowerPoint). Equipment Use in Job Performance/ Working Environment: 1. Personal computer with Microsoft suite of products, including Word and Excel. 2. Photocopy machine 3. Facsimile machine 4. Telephone/Cell Phone Major Job Demands (Physical/ Mental): 1. Working under pressure and with deadlines. 2. Occasional overtime. 3. Manage multiple priorities.

Keywords: Ozark, Little Rock , Content Mktg-WriterEditor, Advertising , Little Rock, Arkansas

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