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Product Marketing Manager

Company: ATN International
Location: Little Rock
Posted on: December 5, 2019

Job Description:

We are looking for a Product Marketing Manager to lead our product roadmap for Enterprise, Residential, and Small Business customers. For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, identifying gaps in product offerings, and have experience in vendor management.Your goal will be to develop and implement the most profitable plans to position and promote our products. Responsibilities Study company products and identify gaps in product offerings Translate technical details into benefits for the user Follow and analyze market trends to position products effectively for all verticals Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages across marketing channels (landing pages, ad campaigns) Work with various teams (design, content, acquisition, product, sales) to implement strategies to promote product suite Test marketing product features, releases and ad copy Evaluate projects using relevant KPIs and feedback from existing and prospective customers Qualifications Proven experience as a Product Marketing Manager, Brand Manager or similar role Background in financial modeling is a plus Experience in market analysis Familiar with product marketing tactics (e.g. integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, WebTrends), Office Suite, Tableau Excellent communication skills Keen eye for detail Creativity Analytical mind and strong quantitative skills BSc/BA in Marketing, Communications or similar field ATNi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: ATN International, Little Rock , Product Marketing Manager, Executive , Little Rock, Arkansas

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