Associate Director of Audience Engagement
Company: Arkansas Business
Location: Little Rock
Posted on: November 19, 2021
Associate Director of Audience Engagement JOB SUMMARY:
This position is responsible for supporting all marketing and
communications efforts of the Arkansas Symphony Orchestra with a
primary emphasis on growing and deepening relationships with the
audience. The Associate Director of Audience Engagement is also
responsible for assisting other ASO employees in progressing the
ASO's mission of enriching, engaging, inspiring, and advancing
Arkansas through music. The position requires excellent
organizational and communication skills, attention to detail,
curiosity, self-motivation, and a strong work ethic.
JOB DUTIES AND RESPONSIBILITIES:
Be a teammate and leader in crafting ASO's message and
communicating the case for support to a larger audience.
Manage ASO's partnership with PR consulting firm to build and
maintain media relations for concert promotion, education
activities, branding, and ASO storytelling
Draft and distribute press releases for concerts, education and
outreach activities, and other ASO initiatives
Coordinate media appearances for ASO conductors, guest artists, and
Create and maintain a detailed social media plan and calendar
Create dynamic and engaging content for all ASO platforms,
including Facebook, Instagram, Twitter, YouTube, and Vimeo.
Seek out new platforms and new ways to use ASO's existing platforms
to engage the community
Monitor and take action on all messages and comments received on
ASO's social media.
Coordinate with ASO's Social Media Content Manager for behind the
scenes video and photo content
Collaborate with Marketing Director and consultants to craft
innovative and engaging campaigns to promote ASO concerts and grow
Manage the marketing production schedule and team calendar
Write and proof copy for ads, emails, social media posts,
Create and distribute emails in ASO's email marketing software
Manage creative consultants, including but not limited to graphic
designers, copywriters, video editors
Ensure artwork and copy deadlines are met
Monitor and manage ASO ad placements
Act as staff liaison and driver for engagement and audience growth
groups, such as SHARP Young Professionals of the ASO and ASO
Represent ASO at community events
Regular attendance of ASO concerts
Identify, recruit, and follow up with new audiences for ASO
A successful Associate Director of Audience Engagement is a
self-motivated go-getter looking to expand their skills. This
person will be passionate about growing ASO's audience and
deepening ASO's relationship with patrons. The Associate Director
of Audience Engagement will be a leader who ensures ASO's ongoing
efforts for audience retention, growth, and development are
executed effectively while looking for innovative ways to reach
Smart, willing to learn, and curious
Strong communication skills and comfortable communicating ASO's
Strong writing, editing, and proofreading
Excellent personal organization and time management
Experience: Writing, media relations, marketing experience
preferred but not required.
Education: Bachelor's Degree required.
This position will work with a leading public relations company and
leading national marketing consultants as ASO rebuilds its concert
audience and launches several new initiatives.
Organization Culture: We are team-oriented, work hard, have fun,
and are agile. Given the workload, each member must be
self-motivated, strive to push the bar on performance, and be
flexible. ASO believes in helping team members develop their
careers and supports ongoing professional development.
Interested Candidates: Submit cover letter and resume to
bdorris@ArkansasSymphony.org or via mail to B Dorris, PO Box 7328,
Little Rock, AR 72217.
- Contact Us
Arkansas Business Publishing Group
114 Scott Street
Little Rock, Arkansas 72201
Keywords: Arkansas Business, Little Rock , Associate Director of Audience Engagement, Executive , Little Rock, Arkansas
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