Social Media Manager
Company: Nelnet
Location: Little Rock
Posted on: January 27, 2023
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Job Description:
Nelnet is a diversified and innovative company committed to
enriching lives through the power of service as a student loan
servicer, professional services company, consumer loan originator
and servicer, payments processor, and K-12 and higher education
expert. For over 40 years, Nelnet has been serving its customers,
associates, and communities.The perks of working at Nelnet go
beyond our benefits package. When you join the Nelnet team, you're
part of a community invested in the success of each individual.
That support comes through in our work, as we are united by our
mission of creating opportunities for people where they live,
learn, and work.Nelnet's in-house marketing agency is looking for a
social media manager. Our team, comprised of over 30 marketing
professionals, supports the marketing, advertising, and branding
efforts for all of Nelnet's 24+ businesses. We produce effective,
award-winning work that moves Nelnet forward.The position oversees
all of Nelnet's social media properties and is responsible for
creating social strategies, leading social campaign implementation
and optimization, and managing enterprise social governance. The
social media manager is expected to support Nelnet businesses with
social strategies, insights, analytics, and expertise, as well as
manage the day-to-day operations of projects in execution (when
needed).This position requires work in support of the Company's
contract with the United States Department of Education ("ED"). As
such, the United States Government requires that any applicant for
this position must complete United States Government security
clearance. Effective June 1, 2018, ED has informed Nelnet that
security clearance applications for foreign nationals are not being
accepted or processed. In light of this direction from ED, Nelnet
will be unable to hire applicants without United States citizenship
for such positions.**RESPONSIBILITIES:**1. Serve as advisor to
marketing leadership, providing technical expertise in the
implementation and evaluation of social campaign strategies.2. Lead
social marketing annual budget and allocation conversations.3.
Identify new social media trends and insights, convey opportunity
to marketing/business leadership, and implement necessary campaign
adjustments.4. Serve as owner of Nelnet's social media management
(SMM) platform, related technologies, and partnerships.5. Maintain
enterprise social media governance and moderation standards.6.
Build and execute Nelnet's social media strategy through
competitive research, social platform determination, benchmarking,
messaging, and audience identification.7. Through the SMM platform,
improve engagement across NN social platforms by capturing and
analyzing the appropriate social data, metrics, insights, and best
practices.8. Leverage Nelnet's SMM platform to gather market
intelligence and inform social platform and website content
strategy.9. Establish social platform standards focused on
reputation management, category , and product awareness.10. Oversee
the development of social media content calendars and channel
content production.11. Provide community management consultation
and response strategies.12. Guide Nelnet's plan for entrance onto
emerging social platforms.**EDUCATION:**1. Bachelor's degree or
equivalent in Advertising, Marketing, or related
field.**EXPERIENCE:**1. 10+ years of social media experience.2. 2+
years of social media management experience preferred.3. Experience
with Salesforce Social Studio or related SMMP.4. Experience with a
large-scale campaign/project management.5. Experience with crises
mitigation and management.6. Experience with content strategy,
cross-channel mapping, and platform best practices.7. Experience
with search engine optimization for social.**COMPETENCIES:**1.
Proven leadership and problem-solving skills.2. Excellent
proofreading skills and attention to detail.3. Excellent customer
service and communication skills.4. Ability to deliver jobs on time
and on budget.5. Ability to successfully manage multiple
projects.6. Proven mastery of language and grammar.7. Knowledge and
understanding of AP Style.8. Active learner who stays up-to-date on
trends and best practices.Colorado residents; pay range for this
role is $65,000 - $85,000Our benefits package includes medical,
dental, vision, HSA and FSA, generous earned time off, 401K/student
loan repayment, life insurance & AD&D insurance, employee
assistance program, employee stock purchase program, tuition
reimbursement, performance-based incentive pay, short- and
long-term disability, and a robust wellness program. Click here to
learn more about our benefits: LINK
(http://nelnetinc.com/careers/benefits/) .Nelnet is an Equal
Opportunity Employer, complies with Executive Order 11246, and
takes affirmative action to ensure that qualified applicants are
employed, and that employees are treated during employment, without
regard to race, color, religion/creed, national origin, gender, or
sex, marital status, age, disability, use of a guide dog or service
animal, sexual orientation, military/veteran status, or any other
status protected by Federal or State law or local
ordinance.Qualified individuals with disabilities who require
reasonable accommodations in order to apply or compete for
positions at Nelnet may request such accommodations by contacting
Corporate Recruiting at 402-486-5725 or
corporaterecruiting@nelnet.net .Nelnet is a Drug Free and Tobacco
Free Workplace.You may know Nelnet as the nation's largest student
loan servicer - but we do more than that. _A lot more._ We're also
a professional services company, consumer loan originator and
servicer, payment processor, renewable energy innovator, and K-12
and higher education expert (and that's just a shortlist). For over
40 years, we've been serving our customers, associates, and
communities to make dreams possible.EEO Info
(https://nelnetinc.com/wp-content/uploads/EEO-poster.pdf) - EEO
Letter
(https://nelnetinc.com/wp-content/uploads/EEO-Jeffs-Letter.pdf) -
EPPA Info
(https://nelnetinc.com/wp-content/uploads/Employee-Polygraph-Protection-Act-Poster.pdf)
- FMLA Info
(https://nelnetinc.com/wp-content/uploads/FMLA-Leave.pdf)
Keywords: Nelnet, Little Rock , Social Media Manager, Executive , Little Rock, Arkansas
Click
here to apply!
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