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Email Marketing Program Manager-Marketo/Remote

Company: Windstream Communications
Location: Little Rock
Posted on: April 17, 2019

Job Description:

* This role can be located anywhere in the US/Remote. Marketo experience and the MCE (Marketo Certified Expert) are required for consideration. The MCSE (Marketo Certified System Architect) is highly preferred* Overview Responsible for design, quality assurance (QA), execution, maintenance and reporting for marketing automation programs and email distribution, as well as overall marketing automation platform administration and data integrity. Coordinate with strategy team to inform strategy based on best practices, testing results, and performance analysis. Roles/Responsibilities * Leads the technical conceptualization and architecture of best-in-class demand generation and retention campaigns, trigger-based nurturing programs and lead scoring strategies * Creates emails, landing pages, forms and reports within the marketing automation platform, including templates for use by others within the marketing function * Leads and documents development of marketing automation processes, programs and procedures * Monitors and reports on effectiveness metrics related to marketing automation tactics and programs * Optimizes programs based on trends and testing results. * Standardizes, cleanses and uploads contact lists into platform * Ensures synchronization with CRM and helps implement lead routing rules * Collaborates with marketing operations, field marketing, sales and strategy teams to execute programs and create processes. * Explores and evaluates complementary marketing technologies that integrate with marketing automation platform Minimum Requirements: College degree and 5-7 years professional level experience with 2-3 years supervisory experience; or 9 years professional level related experience with 2-3 years supervisory experience; or an equivalent combination of education and professional level related experience required. Preferred Experience * Marketo-Certified Solutions Architect * SalesForce and Marketo integration experience * Demand generation expertise as it relates to messaging and testing * Experience working with senior level business owners in defining reporting and data requirements * Experience creating customized reporting in Marketo * Experience with Google Analytics * Experience in data management and cleansing * Experience in creating sales lead routing rules * Marketing automation best practices * Experience in vendor management * B2B marketing experience IND123SDL2017

Keywords: Windstream Communications, Little Rock , Email Marketing Program Manager-Marketo/Remote, Executive , Little Rock, Arkansas

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