Digital Conversion Rate Optimization Strategist
Location: Little Rock
Posted on: June 25, 2022
The Conversion Rate Optimization Specialist is part of the Digital
Sales team and focused on conversion rate and growth marketing
strategies. The Strategist is responsible for developing and
executing distinct and robust conversion rate plans that will drive
engagement and acquisition. The Strategist will work hand in hand
with developers, designers and marketers and play a key role in our
digital transformation. The Strategist brings expertise in design,
development and conversion rate techniques. To support this broad
scope of responsibility, the Strategist works both in an agile pod
and in cross-functional groups. Success will be measured against
KPIs that include digital engagement metrics, and acquisition
+ Execute A/B and multivariate (MVT) optimization tests that drive
fundamental improvements to the website experience and
+ Interpret data, identify key findings, make recommendations and
share learnings based on testing results.
+ Collaborate with various teams and stakeholders to understand
customer priorities and pain points, develop robust
tests/hypotheses, write creative web copy/value propositions and
design low fidelity experiment prototypes and wireframes.
+ Build test from the ground up including design, coding and
analysis. Work with cross functional teams to leverage expertise
and ensure dev and design standards are being met.
+ Assist in ad hoc data analysis to pull out relevant data and
insights to support digital initiatives and key performance
+ 4+ years of experience in front-end web design and development.
+ Experience with Adobe Analytics, Ensighten, Adobe Launch and/or
other digital analytics and marketing tools
+ Experience with optimization testing tools such as Adobe Target,
Google Optimize and Optimizely. Adobe Preferred.
+ Experience with DMP and CDP tools such as Adobe Audience Manager,
Adobe CDP, Sales Force and Pega.
+ Test and learn mindset with strong marketing instincts
+ Demonstrated attention to detail and ability to comprehend
complex, technical challenges
+ Strategic thinking and problem-solving skills
+ General knowledge of statistical concepts related to A/B testing.
Familiarity with both Frequentist and Bayesian methodologies is a
* This role is not available in Colorado.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around
helping our customers and giving back to our local communities.
When you join our team, you are part of a supportive and
collaborative workforce, with access to training and tools to
accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide
equal employment and advancement opportunities to all colleagues
and applicants for employment without regard to age, ancestry,
color, citizenship, physical or mental disability or perceived
disability, ethnicity, gender, gender identity or expression,
genetic information, genetic characteristic, marital or domestic
partner status, victim of domestic violence, family
status/parenthood, medical condition, military or veteran status,
national origin, pregnancy/childbirth/lactation, colleague's or a
dependent's reproductive health decision making, race, religion,
sex, sexual orientation, or any other category protected by
federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its
Keywords: Citizens, Little Rock , Digital Conversion Rate Optimization Strategist, Other , Little Rock, Arkansas
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